Lowe Lintas has launched an exciting new advertising campaign for Google Shopping, capturing the essence of Diwali through a vibrant virtual marketplace experience. Titled “Google Shopping ka Mela,” the campaign showcases the unparalleled convenience and variety offered by Google Shopping, all through the playful lens of a Diwali carnival.
In an era where digital shopping has become second nature, Google Shopping stands out with a streamlined experience that simplifies product discovery and purchasing. The platform searches the internet to provide the best deals from top brands, allowing users to enjoy a holistic shopping view. This campaign highlights features such as customisable shopping experiences with price sliders, filters, personalised suggestions, and an intuitive interface that integrates seamlessly with the Google ecosystem. Users can shop effortlessly, using tools like Google Maps to locate nearby physical stores and Google Pay for fast and secure transactions.
Imagining the Google Shopping experience as a virtual Diwali mela, the campaign entices shoppers with dazzling offers while helping them find exactly what they desire through carefully designed filters. The campaign's tagline, “Yaha Kho Jaoge to Sab Paoge” (Lose yourself here, to find whatever you desire), perfectly encapsulates this idea.
The film features renowned actress Farida Jalal as a grandmother, discussing with her granddaughter, Sana, how she acquired her beloved juttis (traditional slip-on shoes) at a Diwali Mela in her youth. Now unable to shop in person, she relies on Sana to introduce her to online shopping via Google. Together, they search for the juttis on Google, bringing the whimsical mela to life as they explore thousands of options and bond over the experience.
Discussing the campaign's creative direction, Vasudha Misra, President (Creative) at Lowe Lintas, stated, “What is Diwali without a mela? From our grandmothers to our children, Diwali has always been associated with this festive joy. We decided to embody that excitement and serendipitous joy through Google Shopping.”
Naveen Gaur, Group Chief Operating Officer (Growth) at MullenLowe Lintas Group, added, “Collaborating with Google has always been rewarding for us. Our partnership transcends campaigns; it’s about connecting with consumers in today’s fast-paced digital world. Together, we’re not just promoting shopping on Google; we’re shaping the future of accessible and enjoyable shopping experiences with exceptional value.”
The Google Shopping campaign will be launched across various digital platforms, featuring interactive content and targeted messaging to encourage consumers to explore the benefits of using Google Shopping as their preferred online marketplace.
