Gozoop Creative Digital, the creative division of India's renowned marketing agency Gozoop Group, has announced its social media mandate for the International Masters League (IML). The global cricket tournament, which kicks off on 22nd February 2025, features iconic cricket legends including Brian Lara, Sachin Tendulkar, Yuvraj Singh, Jonty Rhodes, Shane Watson, Chris Gayle, Kumar Sangakkara, and many others.
As part of the mandate, Gozoop Creative Digital will develop a dynamic social media strategy to boost IML’s brand visibility, increase engagement, and foster a strong community across platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. The agency will also be responsible for ideating digital content, including on-ground coverage, behind-the-scenes moments, and engaging collaborative content with cricket legends. Gozoop is working closely with the players' management teams to ensure the content resonates with fans, creating an impactful digital experience.
Speaking on the mandate win, Amisha Gulati, President of Gozoop Creative Digital, said, "Cricket is more than just a sport in India; it’s an emotion that connects millions. With the International Masters League, we have a unique opportunity to bring together legendary cricketers and passionate fans through powerful storytelling and engaging social experiences. With the International Masters League, we have a unique opportunity to tap into the immense admiration for cricket's legendary players, whose iconic careers have shaped the sport’s history. By combining their star power with India's unwavering love for these cricketers, we aim to create compelling storytelling and immersive social experiences that resonate with fans on a personal level. At Gozoop Creative Digital, we thrive on crafting narratives that spark conversations, and we are excited to partner with IML to make this league an unmissable event on social media."
Melroy D'souza, CEO of PMG Sports, the organisers of the International Masters League, expressed excitement about the collaboration: "Our vision is to create an immersive experience that resonates with cricket fans globally, and Gozoop Creative Digital’s expertise in crafting engaging and impactful digital narratives will help us achieve that. Their strategic approach will ensure that the International Masters League not only reaches a wider international audience but also builds a strong, interactive community of cricket enthusiasts."
With a seamless blend of sports, entertainment, and digital innovation, Gozoop Creative Digital aims to transform the sports marketing landscape, building engaging content and organically growing its digital presence, without relying on paid promotions, to create an unforgettable, game-changing experience for fans across the globe.
