Grapes Worldwide has appointed Sanjay Kumar as Director – AI & Growth, strengthening its focus on AI-led digital transformation and operational efficiency.
In his new role, Kumar will lead the agency’s AI-powered growth initiatives, with a focus on streamlining digital workflows, improving operational efficiency and enhancing performance marketing capabilities across the organisation.
At Grapes Worldwide, he will work on developing scalable AI-driven systems aimed at reducing repetitive manual processes and enabling teams to operate with greater speed and accuracy. His mandate includes strengthening capabilities across SEO, SEM, website audits, workflow automation and AI search readiness through emerging disciplines such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Kumar brings more than 14 years of experience in digital growth, enterprise SEO, automation and performance marketing. Prior to joining Grapes Worldwide, he held leadership roles at Techmagnate, Intelegencia and Unyscape, working with brands including Jio Finance, Tata Capital, Bajaj Broking and Bajaj General Insurance.
Speaking on the appointment, Sanjay Kumar, Director – AI & Growth, Grapes Worldwide, said, “The digital ecosystem is undergoing a significant shift with AI becoming an integral part of how businesses operate and scale. At Grapes Worldwide, the focus will be on building intelligent and efficient workflows that help teams reduce operational redundancies and improve the speed and impact of execution. By combining data-driven strategies with AI-powered automation, we aim to create stronger performance outcomes for brands while continuing to ensure that human expertise and creativity remain at the core of decision-making.”
The appointment reflects Grapes Worldwide’s continued investment in AI, automation and data-driven capabilities as agencies increasingly adapt to evolving search, marketing and content ecosystems.
