Greenply’s latest campaign for Ecotec unveils a new campaign with a punchline: superstition may not save your furniture, but Ecotec will. Centered on the budget-friendly yet value-for-money plywood range, the TVC is all about Kaam Sahi. Daam Sahi.
The film delivers its message through a light-hearted, humorous exchange between Bhola Bhai, a superstitious homeowner, and Uttam Bhai, a practical contractor. While Bhola Bhai decorates his home with chillies and lemons to ward off the evil eye, Uttam Bhai highlights the real protection that matters — a 10-point quality check, moisture resistance, and termite-proofing, all assured by Ecotec from Greenply.
“This campaign lets us connect with the value-conscious Indian buyer in a tone that’s relatable and fun. They deserve dependable, high-quality products without overpaying. Through this campaign, we’ve woven together slice-of-life humour, and Ecotec’s benefits to remind viewers that ‘Kaam Sahi. Daam Sahi’ isn’t just a tagline — it’s the value-for-money choice that makes it right for their furniture,” said Sanidhya Mittal, Joint Managing Director, Greenply Industries.
On-ground, the campaign is being activated through strong in-store visibility at dealer outlets, with Ecotec posters and danglers designed to engage walk-in customers and drive recall at the point of sale. A specially curated dealer announcement kit also got distributed featuring a symbolic “Kajal Box” and a Nimbu-Mirchi keychain, a nod to the Indian tradition of warding off the evil eye, reinforcing the Nazar Na Lagey message at the heart of the campaign.
The campaign is spearheaded by a 35-second TVC that is being run across a 360-degree media mix, including Television, Cinema, Print, Radio, Outdoor, and Digital platforms.
