Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) today announced Greishma Singh as Vice President of Marketing, effective September 1, 2024. She was most recently Vice President of Customer and Commercial Leadership (C&CL) for the INSWA OU.
Greishma will succeed Arnab Roy, who has been appointed Global Category President of Coca-Cola Trademark.
“Throughout her roles, Greishma has been a high-impact leader known for her collaborative spirit and inspirational people management,” said Sanket Ray, President of Coca-Cola India Southwest Asia. “She has achieved significant success as the leader of C&CL, driving key commercial initiatives and partnerships with customers. We are excited to see her move into the marketing leadership role.”
Greishma has been with The Coca-Cola Company for just over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy, and C&CL in Australia and India. In her most recent position in India, she enabled Coca-Cola India to enhance revenue leverage while maintaining affordable price points, achieving record distribution levels, and shaping the business to gain a competitive edge in key emerging channels both offline and online.
Before rejoining INSWA, as part of the South Pacific Business Unit, Greishma held various marketing roles, delivering strong results across brands such as Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, where she worked in business intelligence and planning. She completed her tenure in the South Pacific by leading the Strategy & Insights team, defining and implementing the long-term growth strategy for the Australian market.
Greishma joined the company in 2008. Over the years, she has demonstrated a solid grounding in entrepreneurial accountability and has nurtured a passion for building high-performing teams.
She received her MBA from the Indian School of Business, Hyderabad, and holds a bachelor’s degree from Colorado College.
In her new role, she will continue to be based in India with her family.
