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Growel Group, a leading name in aquaculture feeds, aqua healthcare, and seafood processing since 1994, is expanding into the pet food sector with the launch of its new brand, "Carniwel." This move aligns with the rising trend of enhanced pet parenting post-COVID, reflecting a deeper understanding of the emotional and mental benefits pets provide.
"Carniwel" is designed to meet the growing demand for high-quality pet nutrition while remaining affordable for pet owners. The new product line features premium nutrition with high palatability, catering to pets across all life stages—from puppies and kittens to senior pets and even the most finicky eaters.
The range is enriched with superfoods such as Antarctic Krill, Algal Oil, and Spirulina, providing essential proteins, Omega-3 fatty acids, and antioxidants to support cognitive development, immune health, and skin and coat vitality. Carniwel stands out by incorporating fresh proteins like chicken, lamb, and fish—an industry first at this price point—while offering exceptional value.
Acknowledging that over 30% of Indian households follow a vegetarian diet, Carniwel also offers a comprehensive range of vegetarian options. All products are crafted with high-quality ingredients and are manufactured entirely in India, ensuring a complete and balanced diet for pets that respects diverse dietary preferences.
Mr M.S.R. Karthik, Promoter Group at Growel, stated, “Developed with over 50 years of expertise in animal nutrition and tailored for the Indian market, Carniwel adheres to stringent global standards for premium quality and safety. With the Indian pet food market expected to surpass one billion dollars by 2027 and a CAGR of over 25%, our goal is to support the domestic industry and commence exports soon.”
J.S. Rama Krishna, Business Head of Growel Pet Nutrition, added, “Carniwel fills a notable gap in the market for high-quality pet food at affordable prices. Our unique blend of fresh meat and superfoods ensures top-notch nutrition across different life stages, with products demonstrating 96% palatability in trials involving over 1,000 pets. Our aim is to provide diverse, high-quality options made in India.”
With Growel’s established presence in over 4,000 pet outlets across more than 200 cities and an extensive omnichannel network, Carniwel will be widely available to pet owners seeking superior nutrition for their furry companions.
