Grundfos, a global provider of pump solutions and water technology, has announced a collaboration with former cricketer Rahul Dravid to promote the SCALA2, a smart water pressure booster designed for domestic use.
The SCALA2 aims to address inconsistent water pressure in urban and semi-urban households. It adjusts water pressure automatically based on usage, operates with minimal noise, and consumes up to 40% less energy.
Rahul Dravid said, “I am delighted to partner with Grundfos SCALA2, a product that stands for not only reliability and excellence in water solutions, but also sustainability, a topic very close to my heart. In cricket, consistency and performing under pressure are paramount, and I see a strong resonance with what SCALA2 offers.”
Hasan Avci, Spokesperson – Grundfos IMEA, said, “We’re excited to tell the story of SCALA2 with Rahul Dravid, he’s helping lead a movement towards smarter and sustainable homes in India. Together, we’re taking smart water solutions mainstream and redefining what comfort means at home.”
According to the company, Grundfos solutions contributed to saving over 1.5 billion cubic metres of water and reducing global carbon emissions by 10.5% in 2024.
Shubhodip Pal, CEO, ITW - Integrated Marketing Services, added, “This isn’t just about teaming up with a sports legend. It’s about values — trust, consistency, quiet excellence — and SCALA2 embodies all of that as a smart pressure booster for homes. Our approach was insight-driven, and Rahul was the clear choice to bring this vision to life. We are excited to be a part of this journey with Grundfos.”
