Haier Appliances India has partnered with Asia Cup 2025 as the Associate Gold Sponsor.
By joining hands with the Asia Cup, Haier will further extend its outreach to millions of cricket enthusiasts.
Speaking around this partnership, NS Satish, President, Haier Appliances India, mentioned, “At Haier, we believe in creating more possibilities for consumers by being a part of the experiences that matter most to them. This new association with the Asia Cup further strengthens its narrative of innovation, trust, and consumer-first thinking while tapping into the cultural pulse of India. Haier seeks to leverage this unmatched passion to engage with audiences across the country through our Sport-o-Tainment strategy, combining the thrill of cricket with meaningful brand storytelling.”
As part of this collaboration, Haier will have extensive on-ground presence and brand visibility across the stadiums, with branding collaterals placed at strategic touchpoints during the matches. From perimeter boards and big-screen integrations to in-stadia activations, Haier will leverage the tournament’s atmosphere to engage fans directly throughout the Asia Cup 2025.
