Hansaplast, a trusted leader in wound care, is making a significant contribution to the Maha Kumbh Mela, one of the world's largest religious gatherings, in Prayagraj. With over 10 million devotees attending daily, the brand is distributing 2 million Washproof plasters to provide free first-aid and support for minor injuries.
As pilgrims undertake physically demanding journeys, the potential for cuts, bruises, and blisters increases. To address this, Hansaplast has deployed trained volunteers across the venue to provide immediate assistance and distribute plasters. They will also direct individuals requiring further medical attention to nearby first-aid stations.
Sailesh Viswanathan, Managing Director, Health Care, Beiersdorf, said, "Being present at the right time & instance – especially when it comes to categories like wound & pain becomes synonymous with Care – we felt Hansaplast’s presence would resonate the most at Kumbh with families including children and elderly traveling from far & wide."
The brand is also introducing innovative Ayurvedic pain-relief plasters at the event, offering a mess-free and effective solution for aches, particularly for those walking long distances or barefoot.
Hansaplast’s thoughtful initiative combines modern and holistic care, reinforcing its commitment to the well-being of devotees during one of the most significant spiritual events in the world.
