Hansgrohe has expanded its Wash portfolio in India with the launch of Avalegra, an integrated wash basin and faucet solution.
The product was unveiled at the C B Xclusive channel partner outlet in Mumbai and forms part of Hansgrohe's strategy to strengthen its premium bathroom offering and expand its consumer-facing retail presence in India.
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Avalegra combines a wash basin and faucet into a single unit and features two water flow modes while limiting water consumption to five litres per minute. According to the company, the product has been designed to improve ease of maintenance and support efficient water use.
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Commenting on hansgrohe's retail and category expansion strategy, Abdulkader Bengali, Managing Director, Hansgrohe India, said, "India's premium bathroom segment is witnessing a clear shift towards integrated, design-led solutions that deliver unique water experiences without compromising on performance and long-term value. As we continue to strengthen our wash portfolio, innovations such as Avalegra reinforce our commitment to offering complete bathroom solutions that seamlessly combine water technology , contemporary design and sensory water experiences in one single solution. Through our various hansgrohe retail formats, we are also bringing these innovations closer to homeowners, architects, designers and channel partners, supporting our broader strategy of strengthening our consumer-facing retail presence while continuing to build on our strong professional network across India."
The launch also supports Hansgrohe's broader strategy of expanding its retail network alongside its existing business with architects, interior designers and real estate developers.
