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Zee Entertainment has announced the return of legendary cricketers Harbhajan Singh and Shoaib Akhtar as brand ambassadors for the third season of the DP World International League T20 (ILT20). The tournament, which will be broadcasted live on Zee's 15-linear TV channels, OTT platform ZEE5, and syndicate partners’ TV and digital networks, is set to commence on 11th January 2025 with an exciting opening ceremony at the Dubai International Stadium (DIS).
Harbhajan Singh, who boasts an impressive 711 international wickets over an 18-year career, has been a key figure in the ILT20 since its inception. Meanwhile, Pakistan's Shoaib Akhtar, with 444 international wickets, continues his role as ambassador after joining the tournament in its second season.
Mr. Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, shared, “The return of cricketing legends like Harbhajan Singh and Shoaib Akhtar as ambassadors brings a lot of significance to the tournament, elevating its appeal for fans across the globe. At ZEE Entertainment, we are committed to delivering world-class sporting experiences to our viewers and our broadcasting strategy highlights our aim to make premium sports content accessible to audiences everywhere.”
The month-long tournament will feature a glittering opening ceremony hosted by Bollywood producer and actor Jackky Bhagnani and Ridhima Pathak, with performances by stars Shahid Kapoor, Pooja Hegde, and Sonam Bajwa. The opening ceremony starts at 6:00 PM (local time), with gates opening at 4:00 PM. Cricket fans can enjoy the matches live on ZEE’s 15 linear TV channels, including &Pictures SD, Zee Cinema HD, and Zee Telugu HD, as well as on ZEE5, India’s leading OTT platform.
Additionally, fans can access a special offer of four general category tickets for just AED 40, enhancing the fan experience at the Dubai International Stadium, also known as the Ring of Fire.
