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Top trends from the digital marketing sector in 2024, according to Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea, included AI-Powered Personalisation, wherein AI grew beyond its flashy demonstration and truly started to take form. Speaking about it, Pillai said, "We have seen adoption of AI-powered technology driving cost & process efficiencies, which has been quite encouraging. Predictive analytics using AI is also significantly supporting content creation. Secondly, we saw the brand extension of creators, with creators and celebrities both attempting to monetise their brand equity further by introducing new products. It has already been a trend in the West, and although we haven't seen any major breakthroughs here yet, it's only a matter of time before it takes off."
Speaking about the Top 3 trends expected to be seen in the digital marketing sector for the year 2025 he added, "Brands evolving to build a creator mindset, empowering individuals to produce authentic content. By leveraging a network of influencers and micro-influencers, businesses will foster deeper connections with their audience and drive organic growth. This at the connect is more authentic. Also, CXOs and their personal branding will grow. Turning social media into a monetisation machine. By engaging on social media platforms, CXOs will establish themselves as thought leaders, attract top talent, and strengthen relationships with stakeholders. This shouldn't be ignored. Additionally, we will see the growth of social commerce and AI. Social media platforms are becoming powerful e-commerce channels. Seamless social shopping experiences, coupled with AI-powered recommendations, will drive customer satisfaction. As AI continues to advance, businesses will leverage its capabilities to optimise marketing strategies, automate tasks, and make data-driven decisions."
