The Haryana Steelers, defending champions of the Pro Kabaddi League, today unveiled their new campaign Hum Hai Haryana Steelers through a one-take film that captures the team’s journey from being the underdogs to the undisputed champions, and now stepping into Season 12.
The one-shot treatment puts the spotlight on the players, portraying them in a light that blends the toughness of the sport with the pride of representing Haryana.
In line with this, the league has also announced the introduction of Haryanvi commentary this season, giving fans across Haryana an even stronger sense of connection with their team and the sport.
Speaking on the campaign, Divyanshu Singh, CEO, Haryana Steelers and JSW Sports, said, “The journey of the Haryana Steelers has always mirrored the spirit of the state; resilience, determination, and pride. With ‘Hum Hai Haryana Steelers’, we wanted to bring that essence alive through a film that speaks in the language of our people — and to capture it in a single-take shot that reflects the same fearlessness our players show on the mat. The addition of Haryanvi commentary by the league further strengthens that connect, making every fan feel this is their team. This season is about more than defending our title, it’s about dominating and owning the mat.”
