Prose on Pixels (POP), Havas’ AI-powered content-at-scale agency, has appointed Joris Knetsch as EVP, Prose on Pixels APAC, effective May 2025. Based in Singapore, Joris will lead the agency’s regional expansion, playing a pivotal role in bringing Havas’ Converged strategy to life across Asia Pacific.
With over a decade of experience in digital production and creative content, including eight years at the helm of Media.Monks’ APAC operations, Joris brings deep regional insights and a strong reputation for scaling innovative businesses. His appointment marks a strategic milestone for Havas as it completes the integration of media, creativity, and content under a unified AI-powered offering.
“Joris brings invaluable market knowledge and strong relationships that will help us accelerate our growth,” said Steve Netzley, Global CEO, Prose on Pixels. “His technology-driven production expertise makes him the ideal leader for our Asia Pacific ambitions.”
Since its relaunch in June 2023, Prose on Pixels has rapidly evolved into a borderless production agency, consolidating capabilities across the Havas network to meet the growing demand for fast, scalable, and tech-enabled content. The expansion into APAC, under Joris’ leadership, signals a major push toward deeper regional integration and agility.
Rana Barua, Group CEO, Havas India, Southeast & North Asia, commented, “Joris’ appointment helps us launch Prose on Pixels in Asia with experienced leadership while reinforcing our Converged strategy—anchored in media, creative, and production. It’s a step forward in empowering our teams and enhancing client value.”
Working alongside Rowena Bhagchandani, CEO, BLKJ Havas, and Pankaj Nayak, CEO, Havas Media Network Singapore, Joris will tailor and execute a region-specific Converged strategy, reflecting the unique needs and opportunities of Asia Pacific.
“I’m thrilled to be joining Prose on Pixels at such a pivotal time,” said Joris Knetsch. “The team’s vision aligns perfectly with mine—great content isn’t just supportive, it’s core to bold creativity and smart media. While many talk about integration, Havas is delivering on it.”
As Havas continues to build out its Converged model globally, the launch of Prose on Pixels in Asia highlights its commitment to offering collaborative, efficient, and forward-thinking marketing solutions.
