Havas has created the new position of Chief Strategy Officer (CSO) and appointed Raphaël de Andréis to the role, in addition to his existing responsibilities as CEO, Western Europe.
Reporting directly to Yannick Bolloré, Chairman & CEO, Havas, de Andréis will work closely with the leaders of the group's Creative, Media, Health and Content at Scale networks. He will help shape Havas' global strategy, guide its brand portfolio roadmap and strengthen alignment across the Havas Villages.
The newly created role is aimed at advancing Havas' ambition of becoming the industry's most client-centric and AI-enabled communications network, aligned with its "Growth, Powered by Desire" positioning. Powered by the group's Converged.AI operating system, the role will focus on integrating creativity, data, technology and execution while strengthening collaboration across networks and disciplines.
Commenting on the appointment, Yannick Bolloré, Chairman & CEO, Havas, said: "For our clients, unprecedented market changes bring both challenges and opportunities. To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients."
Raphaël de Andréis, CEO, Western Europe & Chief Strategy Officer, Havas, added: "I am delighted and honored by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organization in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients."
De Andréis joined Havas in 1996 through BETC, where he later became President. He has also served as Executive Vice President at Canal+, Chief Executive Officer of Havas Media Network France and President of Havas Productions. As a member of Havas' Executive Committee, he has led the development of Havas Village France and supported the group's growth across Western Europe. He has also played a key role in shaping Havas' "Growth, Powered by Desire" strategy.
