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Havells India Limited, a prominent player in the Fast Moving Electrical Goods (FMEG) and consumer durables sector, has launched its exquisite new Home Art Lights range, featuring Bollywood star Dia Mirza as the face of the campaign. The collection includes the Johari, Rangmanch, Adaa, and Aakriti ranges, transforming lighting from a functional necessity into an artistic expression that blends cultural heritage with modern design.
The signature Johari range combines premium Bohemian glass with traditional craftsmanship and modern techniques, reflecting 19th-century European elegance. The Rangmanch range showcases pinewood craftsmanship infused with Madhubani Art, while the Adaa range focuses on minimalistic designs. Finally, the Aakriti range exhibits contemporary form factors, making it suitable for modern homes.
The Havells campaign’s film takes viewers on a visual journey through spaces illuminated by these thematic collections, each reflecting a unique story and aesthetic under the tagline #astoryineverylight. From the regal charm of Johari to the artistic flair of Rangmanch, the serene elegance of Adaa, and the modern sophistication of Aakriti, each lighting element is designed to transform homes into artistic spaces.
The advertisement opens with Dia Mirza in a grand setting lit by the Johari range, showcasing royal elegance that blends traditional craftsmanship with modern flair. It transitions into vibrant spaces filled with the colours of the Rangmanch range, depicting art and heritage. She then relaxes in a softly lit room featuring the Adaa range, highlighting minimalistic grace. The contemporary Aakriti range finally takes centre stage in her dressing room, embodying personal expression through refined, modern lighting.
Mr. Parag Bhatnagar, President of Havells India, stated, “We are excited to launch our latest Home Art Lights range in collaboration with Dia Mirza. This range transcends decorative lighting by offering homeowners a way to elevate their spaces with designs that tell an enticing tale inspired by grandeur, art, minimalism, and contemporary form factors. As a leader in the lighting segment, Havells has consistently pushed the boundaries of innovation and design, and this collection is yet another testament to our commitment to providing superior lighting solutions to our consumers.”
Rohit Kapoor, EVP – Brand Marcom at Havells India, added, “Collaborating with Dia Mirza on this campaign has been a fantastic opportunity to highlight the exceptional artistry of our Home Art Lights range. At Havells, we take pride in offering lighting that not only brightens homes but also enhances their aesthetic appeal, turning ordinary rooms into stunning works of art.”
Dia Mirza expressed her enthusiasm, stating, “Partnering with Havells Lighting was a natural choice for me, as their commitment to trust and legacy resonates deeply. It was a pleasure to work on this project and witness how these lights transform spaces. The film beautifully captures the essence of these designs, showcasing their ability to elevate any room with grace and brilliance.”
The campaign will be supported by a comprehensive digital media initiative and promoted across all Home Art Light stores.
