HCF (Hetarsh Creative Force) has released a new campaign titled ‘Achchha Papad, Sachcha Papad’ for Kemchho Papads. The campaign highlights the brand’s focus on offering hygienically made papads in a range of authentic Indian flavours for consumers who enjoy traditional snacks.
Kemchho is a brand from Shree Bhagwati Flour & Foods Pvt. Ltd., a company with over six decades of legacy. The brand is known for its range of Gujarati snacks and enjoys strong recall among Gujarati communities in India and abroad.
The integrated campaign has been conceptualised and executed by HCF, with digital and social media amplification handled by HCF Click. It features actor Tamannaah Bhatia, who appears in the television commercial anchoring the campaign narrative.
Through ‘Achchha Papad, Sachcha Papad’, the campaign aims to reinforce Kemchho’s positioning around quality, authenticity and hygiene, while introducing papads as a key addition to the brand’s portfolio. The television commercial is supported by a wider digital and social media rollout.
