HDFC Life, one of India’s life insurance companies, has launched its latest campaign titled 'Smart Age ka Smart Insurance'. The campaign is described by the brand as aiming to reframe perceptions around digital life insurance, by showing how simple and straightforward it is to buy life insurance online.
Using light humour and a touch of vintage styling, each ad film reportedly highlights a distinct benefit of purchasing life insurance online with HDFC Life—24x7 convenience, access to expert assistance, and transparency. The campaign is positioned as illustrating how digital access has made the process smoother and more accessible.
According to the company, the campaign encourages individuals to purchase life insurance online by focusing on the clarity and confidence that the digital platform provides in the buying process.
Watch the ad film here:
Speaking about the new ad campaign, Pritika Shah – Head of Marketing, HDFC Life, said, “Digital has transformed how we approach life insurance — but a perception gap still exists. While customers today invest significant time in online research, actual purchase rates remain low. This is largely because life insurance continues to be viewed as complex and difficult to navigate. At HDFC Life, we understand that the modern, digital-first consumer seeks clarity, convenience, and control. Our new Buy Online campaign aims to bridge this gap by showcasing how HDFC Life empowers customers to explore plans in depth, get instant quotes, access expert support, and make informed choices 24/7. By simplifying the process and putting transparency at the forefront, we’re enabling customers to take confident steps toward securing their future — on their terms.”
