HDFC Securities, a stockbroking company and a subsidiary of HDFC Bank, unveiled four new television commercials for its all-in-one investment platform, HDFC SKY.
The campaign aims to raise awareness among both existing and prospective customers about the comprehensive offerings of HDFC SKY and seeks to position research as the key differentiator in wealth creation.
Developed by creative and content agency Steve Priya, under the creative direction of founders Steve Mathias and Priya Pardiwalla, the television commercials focus on integrating various aspects of investment decision-making such as thorough research and analysis, diversification strategies, risk management, the use of technological tools, and strategic approaches like stop-loss, GTT orders etc.
The campaign unfolds through a four-film series. The first film features a 30-year-old man relaxing at home when five suited professionals suddenly appear across his coffee table, promising him in-depth research, analysis, and stock picks, all free of charge. When he skeptically asks for the catch, they reply, “You can thank us if you like.”
Confused, he wonders if they’ve fallen from the sky, only to realise they are in his phone, brought alive by the HDFC SKY app. He humorously asks, Aap kya Aasman se tapak pade? to which they respond, Sky se! HDFC SKY—All-in-One Investment App.
Commenting on the launch, Puneeth Bekal, EVP and CMO of HDFC Securities, said, “For too long, Indian investors have had to choose between affordability and quality. With HDFC SKY, we are breaking that compromise. Research is the backbone of successful investing, and we believe it should be accessible to all, not just a privileged few. By offering premium research-driven stock recommendations at zero cost, backed by over two decades of expertise, we are democratising informed decision-making. Coupled with transparent, flat brokerage and a comprehensive investment platform, HDFC SKY is more than just an app it’s our commitment to making investing more responsible, guided, smarter, simpler, and inclusive for India’s next generation of investors.”
Adding a perspective, Founders of creative and content agency Steve Priya, said, “Our challenge was to showcase the power of research in a way that was relatable and not intimidating. We wanted to challenge the stereotype that investing is either boring or overwhelming. The campaign films do this with humour and a touch of surprise—what if a team of sharp-suited experts suddenly appeared from the sky, offering free research and advice? That’s exactly what HDFC SKY delivers, right from your mobile device. The creative idea of experts dropping from the ‘Sky’ dramatises how powerful research and seamless investing have been made accessible to every investor.”
