HealthOK, a pure vegetarian multivitamin tablet from the house of Mankind, has joined hands with Haldiram’s Nagpur, (Multinational Indian Restaurant & Sweets Chain) to champion the health and wellness of vegetarians.
Through the campaign which is going online as well as offline at restaurants, the brand is working towards creating awareness around the pure vegetarian health supplement, HealthOK tablets.
HealthOK multivitamin tablets in collaboration with Haldiram’s is running the campaign across 76 stores across Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh. Brand has also launched its own co-branded digital video across YT and Instagram to inform consumers. HealthOK tablets and gummies are also now available at most of the Haldiram’s stores for sale.
Speaking about the collaboration, Joy Chatterjee, Vice President, Sales and Marketing Head, Mankind Consumer Product, said, “This Navratri partnership with Haldiram's holds special significance as both brands embody the essence of pure vegetarian living during the sacred festival celebrations. Just as devotees flock to Haldiram's for authentic vegetarian delicacies during the days of Navratri, we want health-conscious individuals to turn to pure veg HealthOK tablets with the same unwavering confidence for their daily vegetarian nutritional needs. By this collaboration, we aim to amplify our '24 Hour Active Energy' message while establishing HealthOK as the vegetarian multivitamin that truly understands and supports the Indian vegetarian lifestyle.”
Commenting on the same, Neeraj Agrawal, Director, Haldiram’s, said, “We at Haldiram’s are excited to collaborate with Mankind’s HealthOK vegetarian multivitamin tablets to support the health and wellness of vegetarians. Our dedication to providing high-quality pure vegetarian food perfectly aligns with HealthOK's mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle.”
