Hero Cycles and WPP Media have received a Guinness World Record for creating the “Largest Online Video Album of People Riding Bicycles” as part of their nationwide campaign, ‘Har Gully Hero’.
The campaign, executed in collaboration with RED FM 93.5, collected over 5,800 verified video entries from across India. It was aimed at encouraging outdoor activity among children aged 6 to 14 and involved schools, residential welfare associations, and cricket academies in 23 cities. According to organisers, the initiative reached more than 1.6 million people.
Hero Cycles also released limited-edition co-branded bicycles with IPL teams Royal Challengers Bengaluru and Delhi Capitals. RED FM supported the campaign with radio coverage, RJ interactions, a theme anthem, and digital content designed to engage families.
Pallavi Gupta, Head – Marketing, Hero Cycles, said: “At Hero Cycles, we’ve always believed that cycling is more than just mobility but a movement. With Har Gully Hero, our vision was to bring back the joy of outdoor play, especially for children growing up in a rapidly evolving digital world. Setting a Guinness World Record is a proud milestone, but what truly matters is the impact we’ve made on communities across India. We are full of gratitude for every child, parent, school, and partner who made this possible. This is just the beginning of a larger movement towards a fitter, more active India.”
Ashwin Padmanabhan, Chief Operating Officer, WPP Media South Asia, said: “Har Gully Hero is more than a campaign, it is a cultural revival. It’s a celebration of India’s street sport culture and an urgent call to bring movement back into children’s lives. Achieving a Guinness World Record is a proud moment for all of us and reflects the power of purposeful storytelling at scale.”
The campaign aimed to promote cycling and outdoor activity, positioning the initiative as a means to support physical fitness and community participation.
