Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has launched its Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’, celebrating the many simple ways people express love. In a world where love is not only spoken but shown in gestures, Hershey India highlights the beauty of these everyday moments, positioning Hershey’s as the perfect companion for Valentine’s Day celebrations.
As modern Indian consumers celebrate love in unique ways, Hershey India aims to make these moments even sweeter. The campaign features six bite-sized films, each showcasing love in its simplest and most meaningful forms, such as checking in on someone, sharing a quiet moment, or simply being there. The series amplifies these emotions, reinforcing how love isn’t always expressed in words – it’s shown through actions.
Hershey India’s diverse chocolate portfolio – including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, HERSHEY’S BARS, and HERSHEY’S CHOCO TUBES – takes centre stage in the campaign, reinforcing the idea that love is best expressed through thoughtful, sweet gestures.
Commenting on the campaign, Luigi Mirri, GM, Hershey India & APAC, said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness – something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms – no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”
