Hershey India Pvt. Ltd., a subsidiary of The Hershey Company and the leading North American chocolate producer, has kicked off its centenary build-up with the launch of a vibrant, year-long campaign titled ‘Pour a Little Magic with HERSHEY’S Syrup’. The campaign celebrates nearly 100 years of HERSHEY’S Syrup, ahead of the official milestone in 2026.
As part of the celebration, the brand has introduced a multi-faceted 360-degree initiative comprising a digital-first push, in-store activations, commemorative product packaging, and a community-driven recipe contest. The campaign centres on brand ambassador and celebrated chef Ranveer Brar, who teased audiences on social media with the mysterious number ‘100’, sparking intrigue before the official reveal.
Unveiling the campaign in his signature engaging style, Chef Brar invited consumers to get creative in the kitchen this summer, using HERSHEY’S Syrup in everything from milkshakes to frozen treats. The most imaginative 100 entries will win a limited-edition recipe book co-created and signed by the chef himself, with a chance to be featured on the brand’s official Instagram page.
Speaking about the campaign, Kamy Devaguptapu, Marketing Director, Hershey India & APAC, said, "As we celebrate 100 years of HERSHEY’S Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made HERSHEY’S Syrup a beloved part of their lives.”
Chef Ranveer Brar added, "HERSHEY’S Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people's culinary creativity by reimagining summer with HERSHEY’S Syrup. We invite you to share your unique recipes and inspire others with the magic of HERSHEY’S Syrup.”
With more engaging activities planned for the latter half of the year, Hershey India aims to continue spreading sweetness, creativity, and nostalgia across generations as the iconic syrup approaches its 100th birthday.
