Wondrlab, a martech network in India, has partnered with Hettich India to roll out a new campaign titled ‘Slide into the World of Magic.’ The initiative highlights Hettich’s range of sliding systems under its brand message of 'Magical Interior Solutions'.
Known for its German engineering, Hettich aims to draw attention to the functionality of its sliding systems, focusing on their smooth and quiet performance. The campaign introduces a central character—a magician girl—featured alongside the products, intended to reflect the theme of transformation within living spaces.
Jiteen Aggarwal, CMO, Hettich India & SAARC, said, “Sliding systems are the invisible touch of magic that breathe life into a home. With this new campaign, we intend to showcase how our sliding systems’ smooth, silent and seamless movements turn ordinary moments into little rituals of magic. Beyond creating a buzz and driving consideration for our sliding range through emotive storytelling, the campaign also reinforces and elevates Hettich’s lifestyle positioning.”
Hemant Shringy, CCO & Managing Partner, Wondrlab Network, added, “The joy of smoothly working interior systems is seriously underrated. We tend to think of these things only when they give us trouble in functioning and need maintenance. ‘Slide into the world of magic’ takes a moment and celebrates this joy. Once you experience the effortlessness of Hettich’s sliding solutions you too will start believing in magic. And that’s what we have tried to bring to life in the creative elements.”
The campaign uses visual transitions to reflect the ease of the sliding systems. The film depicts a young girl organising her space, with the products integrated into the storyline.
The campaign is currently being promoted across television, digital platforms, social media, print, outdoor advertising, and trade channels.
