Himalaya BabyCare, a leading doctor-prescribed baby care brand in India, has launched a new campaign titled ‘Maa Ka Bharosa’, aimed at highlighting the trust it shares with mothers across the country.
The campaign will include a series of six digital video commercials (DVCs) to be released across social and digital platforms. Each video will focus on a specific product: Gentle Baby Lotion, Gentle Baby Shampoo, Gentle Baby Wash, Gentle Baby Soap, Crème Cleansing Bar, and Baby Crème. The videos will depict daily care routines such as massage and bath time, showing how the brand is used in various parenting practices.
“Every Himalaya BabyCare product is thoughtfully created to offer the best of nature and science, with up to 99% ingredients of natural origin, pH 5.5 balance, and a commitment to purity and safety,” said Mr Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. “This campaign is a tribute to the everyday strength and care of mothers, and a celebration of the trust they’ve placed in Himalaya over the years.”
The products featured in the campaign include ingredients such as Olive Oil, Almond Oil, Licorice, and Aloe Vera. According to the company, the formulations are based on Ayurvedic principles and modern scientific research, and are clinically tested with a pH balance of 5.5 to help maintain the skin’s natural barrier.
Himalaya BabyCare states that its range is influenced by Kaumarabhritya, the Ayurvedic science of infant care, and is intended for use from birth. The company also notes that it is endorsed by healthcare professionals and claims to be India’s top doctor-recommended baby care brand.
