.jpg)
Himalaya Wellness has unveiled its festive campaign for Himalaya Kajal, featuring South Indian actress Kalyani Priyadarshan. As part of Onam celebrations, the campaign highlights Kajal not merely as a cosmetic but as a cultural icon deeply ingrained in Kerala's traditions. Kajal represents beauty and cultural significance, enhancing festive attire and embodying the spirit of Onam.
In a captivating TV commercial, Kalyani Priyadarshan demonstrates how Himalaya Kajal enhances her eyes, reflecting the festival's joy and love. The ad underscores the concept of ‘Sm-eye-le’, suggesting that when eyes are adorned with Kajal, they bring an added sparkle to one’s face and celebrations.
Himalaya Kajal, celebrated for its 100% natural black colour, is smudge-proof and waterproof, enriched with almond oil and damask rose. These ingredients nourish and soothe the eyes, providing a perfect look for festive occasions.
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shared, "Kajal has always been more than just a cosmetic product; it's a symbol of tradition, beauty, and confidence for women. Eyes are such a critical part of your expression. Our approach is grounded in the concept of "sm-eye-le," which highlights that when the eyes smile, the entire face brightens. By fostering this effect, we ensure the whole face radiates. This festive season, we are excited to bring the concept of 'Sm-eye-ling' to life through our association with Kalyani Priyadarshan. Her grace and charm perfectly align with our brand values, and we are confident that this partnership will resonate deeply with our audience in Kerala making Himalaya Kajal the go-to choice for festive makeup."
Leading South Actress, Kalyani Priyadarshan expressed her enthusiasm for the collaboration, stating, "I’m thrilled to be part of this beautiful campaign with Himalaya. The linking of smiling eyes (sm-eye-ling) to a smiling face resonated deeply with me. Kajal has always been an essential part of our cultural attire and Onam traditions, and Himalaya being a brand close to so many of our homes and with its natural ingredients, made this association even more special.”
The Himalaya Kajal campaign featuring Kalyani Priyadarshan has officially launched and is set to appear across various platforms in Kerala. The campaign aims to resonate with the local women, celebrating Kajal as a time-honoured symbol of elegance and heritage, available throughout South India and urban metros for women seeking natural, nourishing beauty products.
