Himalaya Wellness, a leading wellness brand, has continued its dynamic partnership with the Women’s T20 Cricket League for the third consecutive year. Strengthening its association with Royal Challengers Bengaluru (RCB), the brand has launched a new campaign titled ‘India’s No. 1,’ featuring Smriti Mandhana, Shreyanka Patil, Georgia Wareham, Renuka Singh, Richa Ghosh, and Charlie Dean.
In a fun and unexpected reveal, the campaign positions Himalaya’s leading face wash range alongside RCB’s top players, celebrating excellence, confidence, and performance. Himalaya Wellness is now the official face care partner of the RCB Women’s team, bringing together its range of face washes and the team’s dynamic players.
The campaign film opens at an RCB practice session where the players are discussing the arrival of an unexpected new No. 1 team in the league. With curiosity building, they speculate on its credentials and expertise. Himalaya’s latest campaign cleverly combines the competitive spirit of the league with the brand’s commitment to effective skincare solutions.
The face wash collection is designed to target unique skincare needs, including pimple control, dark spot clearing, and skin brightening. The range includes signature ingredients like Neem, Swarasa Turmeric, and Vitamin C. Himalaya’s bestselling face washes, such as Purifying Neem, Dark Spot Clearing Turmeric, Brightening Vitamin C, Hydrating Aloe Vera, Oil Clear Lemon, and Pollution Detox Charcoal, highlight the brand’s skincare effectiveness while celebrating the spirit of champions.
“We are thrilled to extend our partnership with the Royal Challengers Bengaluru women’s team for the third consecutive year in season 2025. Our long-standing association with WPL and RCB has been incredibly rewarding. With this year’s campaign, we wanted to bring an innovative twist that resonates with cricket and skincare enthusiasts. At Himalaya Wellness, we believe confidence and excellence go hand in hand, and RCB’s fearless spirit perfectly aligns with our brand ethos,” said Rajesh Krishnamurthy, Business Director, Himalaya Wellness.
“Cricket and skincare may seem like different worlds, but they share a common truth—the right strategy makes all the difference. As India’s No.1 face wash brand, Himalaya Wellness ensures that everyone gets the right solution for their unique skin needs. Just as every player has a role that contributes to victory, every skincare solution is designed for a specific need, delivering expert care. With this campaign, we celebrate the power of expertise, whether in sports or skincare, because the right approach leads to winning results,” said Ragini Hariharan, Marketing Director for Beauty and Personal Care at Himalaya Wellness.
On the partnership, Rajesh V Menon, Chief Operating Officer of Royal Challengers Bengaluru, added, “We are thrilled to enter the third year of our partnership with Himalaya Wellness. Royal Challengers Bengaluru embodies resilience, determination, and the unwavering pursuit of excellence—values that resonate with Himalaya's commitment to confidence and self-care, and we look forward to further strengthening this partnership.”
Himalaya Wellness will engage fans through various on-ground and digital activations, offering a unique blend of skincare and sports. The partnership aims to inspire young women to embrace their strength both on and off the field, fostering confidence through healthy, clear skin.
