Hocco Ice Cream and Haldiram’s have collaborated with Collective Creative Labs (CCL) and folk singer Mame Khan to launch a Diwali campaign titled ‘Cooler, Together’. The initiative introduces two new ice cream flavours: Orange Barfi and Milk Cake.
The campaign has been conceptualised and executed by CCL, with a focus on the combination of traditional Indian sweets and ice cream. It includes a music-led film that depicts various groups of people celebrating Diwali, sharing the newly introduced products.
Mame Khan contributes vocals to the campaign’s soundtrack, which aims to connect contemporary visuals with traditional festive music.
The campaign visuals use a mix of pastel and marigold-inspired tones. The Hocco x Haldiram product packaging is featured throughout the campaign materials.
Ankit Chona, Founder of Hocco said, “We wanted to do something fun this Diwali, something that brings people together over a sweet treat. Working with Haldiram’s felt like the perfect match. ‘Cooler, Together’ is all about celebrating those little moments of joy with family and friends, and hopefully it makes everyone’s festival a bit more special.”
Sanjana Jain, CEO of Collective Creative Labs, said, “Hocco and Haldiram’s sit at two ends of the same emotional spectrum, nostalgia and novelty. With ‘Cooler, Together,’ we wanted to capture that harmony through sound, visuals, and rhythm, celebrating how the old and the new can come together in the sweetest way.”
Hocco Ice Cream positions the new range as a Diwali gifting option that combines traditional elements with a contemporary format. The campaign reflects Collective Creative Labs’ approach to integrating concept development and production in a single campaign execution.
