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Hola Media Group has unveiled a cutting-edge campaign for Birla Brainiacs, designed to revolutionise the hybrid education model. The campaign, featuring Bollywood star Ayushmann Khurrana, emphasises the powerful blend of online and offline learning, aiming to unlock the potential of the next generation.
Titled ‘Education Meets Innovation,’ the initiative encourages students to push beyond traditional academic boundaries, promoting a holistic approach that integrates academics with essential life skills. It highlights the importance of self-belief and competition with oneself, urging students to focus on personal growth while striving for excellence in a competitive global environment.
Hola Media Group, known for its innovative creative solutions, is responsible for the campaign’s entire conceptualisation and execution. The agency has played a key role in spreading the message of this forward-thinking educational model, reaching both students and parents through strategic integrated marketing efforts.
Dushyant Mehta, Founder of Hola Media Group, spoke about the campaign’s vision: “Education must evolve to meet the demands of the future. This campaign reflects that evolution by combining academic learning with life-enhancing skills, helping students realise that their only competition is with themselves.”
Nirvaan Birla, Founder of Birla Brainiacs, shared his thoughts on the campaign, saying: “Our hybrid model merges online and offline learning, empowering students to excel in academics and life skills. This campaign showcases how education can be adaptive and comprehensive, preparing students for a brighter future.”
Mudassar Nazar, CEO of Birla Brainiacs, added, “This campaign is designed to build confidence and resilience in students while emphasising the importance of upskilling. It’s about equipping students with the tools they need to succeed in today’s ever-changing world.”
The campaign’s visual narrative, developed by renowned filmmaker Ashmith Kunder, aims to inspire students to believe in themselves and redefine success on their own terms. The creative direction fosters a journey of self-discovery, encouraging students to exceed their limits and embrace their full potential.
