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Honasa Consumer Limited, the parent company of popular brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth’s, has announced the elevation of Meetu Mulchandani to Vice President & Head of Brand Factory. This move marks a significant milestone in the company’s journey of building India’s largest Beauty and Personal Care (BPC) House of Brands.
Brand Factory, a dedicated division within Honasa, focuses on the ideation, launch, and scaling of emerging brands. Mulchandani has played a pivotal role in this process, helping brands like Aqualogica, The Derma Co., and Dr. Sheth’s become significant market players. In her expanded role, she will oversee the entire lifecycle of new brand development, from concept creation to market research, consumer insights, and strategy, with a focus on innovation and growth.
Varun Alagh, CEO & Co-founder of Honasa Consumer Ltd., shared, “Brand Factory is crucial to our vision of becoming India’s largest BPC House of Brands. Meetu’s leadership has been instrumental in the success of several brands, and I am confident she will continue to drive innovation and strategic growth in her new role.”
Expressing her excitement about the new position, Meetu Mulchandani said, “I’m honoured to take on this expanded role at a time of immense growth for Honasa. I’m eager to continue building brands that disrupt the market and make a meaningful difference in people’s lives.”
With nearly 20 years of experience in the beauty and personal care industry, Mulchandani has been integral to Honasa’s success in recent years. Her career has included roles at Nyumi, The Mom’s Co., Healthkart, and Mankind Pharma, adding valuable expertise to her leadership at Brand Factory.
Under Mulchandani’s leadership, Brand Factory will continue to drive Honasa’s mission of fostering innovation and creating brands that address the evolving needs of consumers in the beauty and personal care sector.
