Mountain Dew®️has announced the launch of its new 400 ml PET pack at just Rs 20.
To mark this launch, Mountain Dew® has unveiled a high-octane TVC campaign featuring brand ambassador Hrithik Roshan, directed by filmmaker Ali Abbas Zafar. The film showcases Roshan in a gripping outdoor adventure as he confronts a daunting natural obstacle. With suspense building, he faces fear head-on and takes the leap, once again proving that Darr Ke Aage Jeet Hai.
Speaking about the campaign, Hrithik Roshan said, “Fear is something we all face, but it’s courage that defines us. The latest Mountain Dew campaign reiterates the power of embracing courage and taking that leap of faith. I’m proud to be associated with a brand that inspires millions with its philosophy of ‘Darr Ke Aage Jeet Hai.’ Now, with the new Rs 20 400ml pack, Mountain Dew makes that experience even more accessible.”
Commenting on the launch, Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said, “At Mountain Dew, our philosophy has always been to inspire people to embrace challenges head-on. The launch of our ₹20, 400ml PET pack is another step in making the Dew experience more accessible, while staying true to our bold identity. Backed by consumer insights, this innovation delivers greater value without compromise, and our new campaign with Hrithik Roshan perfectly captures the essence of courage and triumph that defines Mountain Dew.”
The new Mountain Dew®️ TVC will be amplified through a 360-degree campaign spanning television, digital, outdoor, and social media. The portfolio includes formats such as 400ml at Rs 20, 1.25L at Rs 50, and 2.25L/2L at Rs 90.
