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HSBC India has launched HSBC Privé, a premium credit card designed specifically for its Global Private Banking clients. The card targets high-net-worth individuals (HNWI) and ultra-high-net-worth individuals (UHNWI) with investable assets of over USD $2 million, offering them tailored services and exclusive privileges.
The launch of HSBC Privé forms part of a global strategy to deliver unmatched luxury travel, lifestyle, and personalised services for discerning clients. After debuting in Hong Kong, the card will be rolled out in additional global markets, offering high-net-worth individuals access to unique experiences that reflect their dynamic lifestyles.
Sandeep Batra, Head of Wealth and Personal Banking at HSBC India, explained, "HSBC Privé caters to the entrepreneurial and ambitious spirit of our clients. It’s not just a credit card, but a gateway to experiences that align with their unique aspirations and lifestyle needs.”
The card is designed with the changing preferences of Indian UHNWIs and HNWIs, who are increasingly spending on luxury goods, residences, and global travel. With benefits such as first-class flight tickets, exclusive access to private clubs, and VIP services at top destinations, HSBC Privé offers a lifestyle of prestige and convenience for the country's most affluent individuals.
