HSBC Mutual Fund has launched a new campaign- 'Teen Tigda Kaam Tagda' built around a digital film that highlights the concept of diversification through Multi Cap investing.
The campaign draws from a commonly heard phrase, “Teen tigda kaam bigda”, and reinterprets it to explain the idea of investing across three market segments—large cap, mid cap and small cap stocks—within the HSBC Multi Cap Fund. The initiative aims to communicate the role of diversification in building a balanced long-term portfolio.
Watch the campaign here:
The film follows a protagonist named Ramesh, who avoids situations involving three people due to his belief that “three’s a crowd.” Through everyday scenarios, the narrative shows how this thinking changes when applied to investing, demonstrating how combining three market segments can potentially offer balance between risk and growth.
The film uses humour to present a familiar cultural idea while encouraging investors to look at financial decisions from a different perspective. The campaign highlights how Multi Cap funds invest across large, mid and small cap stocks to capture opportunities across the market spectrum.
Talking about the campaign, Ankur Thakore, Chief Business Officer, HSBC Mutual Fund, said, “Teen Tigda Kaam Tagda reinforces our commitment to helping customers make well informed, confident decisions for long-term financial growth through investment in Multi Cap funds. It is our attempt to bring a familiar perspective into the investment context showcasing that the power of three can actually work in the customer’s favour.”
The campaign will be rolled out across multiple media platforms, including digital, print and outdoor.
