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– In celebration of Children’s Day, HSBC Mutual Fund has unveiled its new digital film, "Naye Nazariye Ki Udaan", designed to raise awareness about the importance of early financial planning for children's futures. The campaign encourages young parents to consider systematic investment plans (SIPs) in mutual funds as a way to secure their children's aspirations.
The film, conceptualised and produced by TheSmallBigIdea, aims to educate parents on the long-term benefits of starting financial investments early. It highlights how SIPs can be a useful tool in building a strong financial foundation, helping ensure that children can pursue their dreams without financial barriers.
In the whimsical ad, a father and child duo challenge Sherlock Holmes to find a set of misplaced keys. Through clever visuals and witty dialogue, the film brings children’s creativity and problem-solving skills into focus, drawing a parallel between imaginative play and the importance of planning for the future. A voiceover reinforces the connection between children’s creativity and the need for early investments, establishing an emotional link with families.
Kailash Kulkarni, CEO of HSBC Mutual Fund, commented, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”
Manish Solanki, COO and Co-Founder of TheSmallBigIdea, shared, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents, highlighting the transformative power of early investment. By emphasising the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”
The digital film will be shared across various platforms, including Instagram, Facebook, LinkedIn, and YouTube, and will be supported by display ads to engage with a wider audience. Through these channels, HSBC Mutual Fund hopes to reach and influence young parents to consider the value of mutual fund investments for their children's futures.
