Hudle has unveiled Hudle Vision, India's first AI-powered padel court experience, alongside an AI-generated campaign film that showcases the platform's latest innovation. The campaign reflects the product itself, with AI used to tell the story of a technology built on artificial intelligence.
The film follows a player's journey from booking a match on the Hudle app to playing on a Vision-enabled court and receiving automatically generated highlights and performance insights. Using an on-court camera and AI-powered analysis, the platform delivers match analytics including ball speed, court heatmaps, shot distribution and rally participation, along with shareable highlight reels.
Hudle Vision launches initially across padel courts in Mumbai, Delhi, Gurgaon and Goa, with plans to expand to pickleball and badminton in the coming months.
The launch comes as India's padel market gathers pace. According to Hudle's India Padel Report 2026, developed in partnership with CAA Portas, the market is projected to grow from USD 30 million today to USD 300 million by 2036.
Commenting on the launch, Suhail Narain, Co-Founder and CEO, Hudle, said: "People are already tracking their steps, sleep, runs and workouts. But after a great game of padel, all you take home is a memory. We wanted to change that. Hudle Vision lets every player walk off the court with highlights they can share and insights they can actually use to improve. Until now, that level of insight was largely reserved for professional athletes. We believe everyday players deserve it too. And because Vision is powered by AI, it only felt right to use AI to tell its story too."
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