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Hyatt India has launched an innovative new Food and Beverage (F&B) campaign aimed at reinforcing its leadership in the country's luxury culinary scene. With this campaign, Hyatt aims to further cement its reputation as a trailblazer in India’s hospitality industry, emphasising its core value of caring for people and empowering them to be their best.
The campaign celebrates Hyatt's culinary legacy, built upon its renowned restaurants such as La Piazza, TK's Oriental Grills, China House, The Flying Elephant, Malabar Café, and Koyo Koyo. These iconic outlets have long been at the forefront of delivering exceptional dining experiences, showcasing Hyatt's dedication to innovation, quality, creativity, and authenticity.
Deepa Krishnan, Head of Marketing for India and Southwest Asia at Hyatt, commented on the initiative: “This campaign represents a bold new chapter in our culinary journey, celebrating the evolving tastes of Indian consumers. We're inviting guests to discover exceptional experiences that challenge the traditional notions of luxury dining, while staying true to our core purpose of 'Care.' The campaign highlights the power of food experiences and their ability to captivate attention, even making you forget the other remarkable aspects of our hotels.”
Hyatt’s F&B programme has a global reputation, and in India, the brand is committed to redefining luxury dining. Thomas Angerer, Director of Food & Beverage for India and Southwest Asia at Hyatt, said, “We're passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. Every detail – from the chefs' creativity to our team’s warmth – is designed to make our guests feel special.”
The campaign features a captivating brand film directed by Achowe and conceptualised by Animal. The film showcases the extraordinary gastronomic experience at Hyatt’s restaurants, emphasising the role of staff member Hareesh, who embodies the brand's commitment to outstanding service. The narrative underscores the core message: "Made with Love, Cherished Forever."
With a presence across digital platforms, OOH, and Hyatt properties, the campaign explores how great food not only delights the senses but also leaves lasting memories. Sayantan Choudhury, Senior Partner at Animal, shared, “Food is everywhere, but it’s the way great food makes us feel that we wanted to focus on. This campaign highlights not just the exceptional food at Hyatt, but also the incredible people behind the experience.”
This bold new chapter in Hyatt India's culinary journey promises to continue delighting guests, offering experiences that are both memorable and meaningful.
