Goa has recently welcomed a new international pre-school, launched by the House of Abhinandan Lodha (HOABL) in collaboration with Hyphen Brands, who played a key role in shaping its impactful brand strategy and identity.
So, what makes this school unique?
HOABL aims to establish a network of international schools offering global education without requiring students to leave India. The Rising India School of Excellence is the first of these schools, featuring an array of global elements such as:
- International curriculum and pedagogy
- 21st-century learning spaces
- Infinite opportunities to explore and excel
- Global exposure
- Experiential learning
- International D.I.S.C.O.V.E.R.Y.© curriculum
The name "RISE" stands for Rising India School of Excellence, reflecting not just a title but a movement. It symbolises the commitment to nurturing young thinkers, innovators, and leaders who will drive India’s ascent on the global stage.
Logo Design: A Fusion of Heritage and Modernity
Hyphen Brands designed a striking logo for RISE, drawing inspiration from the 'Mandala' artwork of S.H. Raza and India's rich spiritual traditions. The vibrant colours and mandala elements represent holistic growth, interconnectedness, and the journey of self-discovery. The arches symbolise collective strength and the unity of learners working together to shape India's future. This logo is embedded in the traditional shield shape, reflecting the solid foundation of an esteemed educational institution.
Hyphen Brands’ Role in the School Launch
In addition to collaborating with HOABL's architectural team on designing the school’s interiors, Hyphen Brands played a significant part in turning the Dona Paula, Goa campus into a local landmark, with striking brand iconography. They also led a two-phase marketing campaign that built excitement and engagement among parents. This communication included outdoor branding, site visuals, and a dedicated landing page.
Pride in the Project
Denise D'Silva Sankhe and Prasanna Sankhe, Co-founders of Hyphen Brands, shared, "We are proud to partner with the House of Abhinandan Lodha in shaping a bold new vision for education in India. Rising India School of Excellence is not just a school, it's a platform for the next generation of leaders, thinkers, and change-makers. Our role was to translate this extraordinary vision into a brand identity that inspires and resonates, and we are thrilled with the result."
Payal Gaba, CEO & Co-Founder of Rising India School of Excellence, added, "Our aim to revolutionise early childhood education by fostering creativity, curiosity, and resilience in children was brilliantly summarised in the school’s name and the brand philosophy by the team at Hyphen. The strong yet deeply culturally rooted brand identity gave us the springboard to launch our first foray in Goa. Hyphen Brands are true brand partners with an excellent team who are highly responsive, have innovative ideas, and are deeply involved in the business."
