HYPHEN, the innovative skincare brand known for merging nature with science, has expanded its popular Lipscreen range with a new summer-ready product: the Mango Lip Balm with SPF 50 PA++++. This exciting new release marks the brand's collaboration with Parle's Mango Bite, combining sweet nostalgia with advanced lip care.
What began as an April Fool's Day marketing prank in 2024 has now turned into one of HYPHEN's most highly requested launches. When HYPHEN's social media team jokingly announced the release of a mango-flavoured lip balm, they were met with an overwhelming number of requests for an actual mango variant, as well as a demand for a higher SPF. Listening to customer feedback, HYPHEN turned the playful idea into reality, developing a Mango Lip Balm that delivers all the benefits of its predecessors but with a higher SPF and the sweet, tropical taste of mango.
The Mango Lip Balm with SPF 50 PA++++ provides intensive hydration with a non-sticky texture, and is formulated with 2% Kojic Acid to help brighten dark lips and reduce pigmentation. The balm acts as a natural UV protector, preventing further pigmentation caused by sun exposure. In addition, Vitamins C and E work together to nourish the lips and offer protection from UV-induced oxidative stress. The translucent formula leaves a glossy finish while offering deep hydration.
Speaking about the product and the collaboration with Mango Bite, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “After our team’s prank, we received an overwhelming number of requests for a Mango Lip Balm. At the same time, we were also getting several requests for a lip balm with a higher SPF. Our team wasted no time bringing the two together to create an advanced version of our bestselling Lipscreen, now with higher SPF and tropical mango flavour.”
She added, “Collaborating with Mango Bite for this launch makes it even more special. The candy has been an integral part of so many of our childhoods, including mine, and we wanted to bring back those familiar, fond memories. The lip balm screams of summer, paired with lip care that our consumers need.”
Vaishali Gupta, Co-founder & Chief Growth Officer of HYPHEN, mentioned, “At HYPHEN, we have always been dedicated to enhancing our customers’ skincare experience, and the launch of the Mango Lip Balm as demanded by our customers is a reflection of this dedication. With this new addition, our lip balm portfolio now features seven deeply nourishing lip care solutions crafted to deliver effective hydration and protection.”
HYPHEN, known for its science-backed, high-performance skincare solutions, has already made waves in the beauty world with its range of innovative products, from its brightening serum pads to hydrating essentials. With the launch of the Mango Lip Balm with SPF 50 PA++++, the brand is reinforcing its commitment to meeting the evolving needs of its loyal customers. The lip balm is now available for purchase on HYPHEN’s official website and leading e-commerce platforms like Nykaa, Amazon, and Flipkart.
