Hyundai Motor India Limited (HMIL) has launched a digital contest titled ‘CRETA X Memories’ to mark the 10th anniversary of its SUV, the Hyundai CRETA.
Introduced in 2015, the Hyundai CRETA has been sold to over 1.2 million customers across India. As part of the anniversary campaign, the company is inviting owners and fans of the CRETA to share their experiences with the vehicle.
Participants are required to submit a memory in 150 words or more, along with a photograph or video featuring their Hyundai CRETA. Entries can be sent via email to cretamemories@hmil.net between 1 July and 31 July 2025.
Selected stories will be featured on Hyundai’s social media platforms. Winners will be chosen based on set criteria and will receive various rewards.
Top winners will have the opportunity to meet HMIL brand ambassador Deepika Padukone. Other selected participants will receive prizes such as Apple iPhones, exclusive merchandise, and vouchers.
Commenting on the initiative, Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India Limited said, “The Hyundai CRETA is not just an SUV; it is a symbol of aspiration, achievement, and emotional connection for over a million Indian families. With ‘CRETA X Memories’, we are celebrating a remarkable 10-year journey by bringing our customers’ stories to the forefront. This contest is our way of expressing gratitude and deepening brand love through authentic, heartfelt narratives that showcase how CRETA has been a part of people’s lives across generations.”
The campaign aims to highlight the connection between the brand and its customers by showcasing real-life stories related to the Hyundai CRETA.