Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for ICC tournaments scheduled between 2026 and 2027. The association marks Hyundai Motor’s return to international cricket, following its earlier collaboration with the ICC from 2011 to 2015.
As a Premier Partner, Hyundai Motor will be associated with the ICC’s international cricket calendar, including the Men’s Cricket World Cup 2027. The partnership includes rights linked to matchday moments such as the coin toss, in-stadium branding visibility, and fan engagement initiatives across venues.
José Muñoz, President and CEO of Hyundai Motor Company, commented, "Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments."
Jay Shah, ICC Chairman, said, "Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events."
The partnership spans multiple ICC tournaments across formats and regions, hosted in some of the world’s major cricket-playing nations. Fans attending matches will see Hyundai Motor’s presence through interactive fan zones, vehicle showcases, and digital engagement initiatives across ICC venues.
The announcement was made during a ceremony held at the Narendra Modi Stadium in Ahmedabad, with representatives from Hyundai Motor and the ICC in attendance.
Tarun Garg, Managing Director & CEO designate, Hyundai Motor India Limited, said, "This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country."
The ICC partnership aligns with Hyundai Motor’s broader sports engagement strategy, which focuses on connecting with culturally significant sporting platforms across global markets.
