iD Fresh Food, India’s leading fresh food brand, has announced its entry into the INR 5,000-crore ready-to-heat market with the launch of its Ready-to-Heat Fresh Sambar. This new product expands iD's breakfast portfolio, offering a convenient yet authentic homestyle meal to consumers seeking both convenience and home-cooked flavours.
iD’s Fresh Sambar aims to cater to the growing demand for high-quality, hassle-free meals in modern households. The ready-to-heat market, projected to reach US$1.29 billion by 2025 with a 13.41% CAGR through 2029, has seen increased demand driven by nuclear families and dual-income households.
Commenting on the launch, Rajat Diwaker, CEO (India) of iD Fresh Food, said, “At iD Fresh, we are constantly innovating to bring fresh, wholesome, and convenient food solutions to Indian consumers. Our Ready-to-Heat Fresh Sambar is designed to complete the breakfast experience, making it easier than ever to enjoy a delicious, homemade-style meal without the time-consuming preparation. We are confident that this launch will redefine how consumers experience Sambar at home.”
Made with 11 premium ingredients and whole vegetables, the Fresh Sambar uses advanced thermisation technology for heat treatment and is free from preservatives or additives. The product offers the rich, natural flavours of homemade Sambar and is ready in minutes, making it a nutritious and convenient option for busy households.
Enakshi Dasgupta, Head of New Product Development at iD Fresh Food, further emphasised, “Our mission has always been to create products that uphold the highest standards of freshness and quality. We have carefully sourced ingredients and perfected the recipe to bring consumers a truly homestyle Sambar that is convenient, authentic and nourishing.”
The Ready-to-Heat Fresh Sambar will initially be available on e-commerce platforms in Bangalore, Chennai, Hyderabad, Mumbai, Pune, and Delhi. The general trade launch is expected to take place in mid-March in Bangalore, Mumbai, and Pune.
