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iD Fresh expands flagship batter range with 4 new nutritious and speciality variants
New offerings include Protein-rich idli dosa batter, Ragi Millet Idli Dosa Batter, Multigrain Idli dosa batter, and Mallige idli batter; designed to cater to health-conscious consumers with a perfect blend of taste and nutrition.
iD Fresh Food, India’s largest and most beloved fresh food brand, announces the launch of four exciting new specialty batters – Protein-rich idli dosa batter, Ragi Millet Idli Dosa Batter, Multigrain Idli Dosa Batter, and Mallige Idli Batter. These thoughtfully crafted batters are designed to offer a perfect blend of taste, nutrition, and convenience, ensuring a wholesome and delightful start to your day.
iD Fresh Food reaffirms its commitment to preservative-free innovation with the launch of new specialty batters, crafted without synthetic additives or chemicals. The Protein-rich Idli Dosa Batter, crafted from soy, pea flour, and brown rice, provides a balanced protein source, addressing the country’s protein deficiency. Together, these batters blend taste and nourishment, combining care, tradition, and nutrition to fuel consumers with goodness in every bite. The Multigrain Idli Dosa Batter, packed with four nutritious millets and grains, offers a hearty, wholesome meal rich in dietary fibres, proteins, and essential vitamins. The Ragi Millet Idli Dosa Batter, made with the superfood Ragi, is naturally enriched with calcium, iron, and fibre, making it a perfect nutritious breakfast or snack. Meanwhile, the Mallige Idli Batter delivers soft, authentic idlis that capture the essence of Karnataka’s culinary heritage, offering a melt-in-your-mouth experience.
These specialty batters are available exclusively through quick-commerce platforms in Bangalore, Mumbai, Pune, Delhi, and Hyderabad. With this launch, iD Fresh Food is expanding its flagship idli-dosa batter range, leveraging its role as the category creator and leader. By introducing new offerings, iD aims to provide consumers with more variety that aligns with their evolving and healthier preferences.
Speaking about the expansion, Rajat Diwaker, CEO (India), iD Fresh Food, says “At iD Fresh Food, we're dedicated to meeting the growing demand for healthy and nutritious options. Over the last two decades, our batter segment has been one of the fastest-growing categories, earning immense love and trust from consumers. Today, we're thrilled to take this journey to the next level with the launch of our new range of specialty batters. This addition reflects our commitment to innovation and strengthens our bond with our customers by offering more variety and catering to diverse preferences. Starting with an exclusive rollout in metro cities, we aim to make these new offerings available across the country in the coming months.”
“We’re excited to launch our new line of Specialty Batters, designed to meet the evolving tastes of our discerning customers. After careful development, each batter is crafted with the finest ingredients for exceptional taste. For example, our protein batter delivers 15g of protein in just two idlis, providing a nutritious start to your day with a protein-packed breakfast option. Staying true to iD’s ethos, we ensure every product is free from preservatives, additives, or chemicals. With four new specialty batters, we’re expanding our range to cater to diverse needs: the plant-based Protein-Rich Batter, the nutrient-packed Ragi Millet Batter, the fibre-rich Multigrain Batter, and the authentic Mallige Idli Batter. These batters are perfect for today’s busy, health-conscious lifestyles, offering a balance of taste, convenience, and nourishment.” said, Enakshi Dasgupta, Head of New Product Development, iD Fresh Food.
iD Fresh has always been at the forefront of packaging innovation and has introduced an industry-first approach by offering specialty batters in a convenient tub format, enhancing user experience and maintaining their commitment to delivering fresh, preservative-free products. These four speciality batters will be available through quick-commerce platforms in Bangalore and will soon expand to Mumbai, Pune, Delhi, and Hyderabad. The new batters are priced at Rs. 149/- for the Protein Idli Dosa Batter (800g), Rs. 145/- for Multigrain Idly Dosa Batter (800g), Rs 130/- for Ragi Millet Idli Dosa Batter (800g) and Rs.110/- for Mallige Idli Batter (800g).
