iD Fresh Food, one of India’s most loved fresh food brands, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, with immediate effect. The move is a key part of the company's strategic roadmap to scale operations globally and establish a strong international presence.
In his new role, Malhotra will be responsible for leading iD Fresh’s international ventures, including its existing business in the Gulf Cooperation Council (GCC) region, and driving entry into new, high-potential markets. His priorities will include fostering product innovation tailored to local tastes, forming strategic partnerships, and strengthening distribution networks to cement the brand’s position as a premium global fresh food player.
Commenting on the appointment, PC Musthafa, Chairman and Global CEO of iD Fresh Food, said, "Shobhit’s proven track record in leading business transformations across complex markets makes him a great fit for iD Fresh’s global ambitions. His passion for building purpose-led brands and his deep understanding of diverse consumer cultures aligns perfectly with our mission of bringing fresh and healthy food to the world. We are thrilled to welcome him to the iD family to lead the war against preservatives and chemicals."
Expressing his enthusiasm for the new role, Shobhit Malhotra stated, "iD Fresh is not just a brand—it’s a movement towards healthier, more authentic food choices. I’m incredibly excited to be part of this journey and to contribute to building a globally trusted fresh food brand. The opportunity to scale a homegrown success story across new international frontiers is both humbling and energising."
Malhotra brings over 20 years of experience in the global consumer goods sector, having served in senior leadership positions at Colgate-Palmolive, Unilever, and PepsiCo. His expertise spans strategic insight, operational excellence, data-driven decision-making, and people-first leadership, consistently delivering strong business performance across varied markets.
iD Fresh Food continues to grow at a steady rate of 25% in revenue with robust EBITDA margins. Recent organisational changes reflect the company’s commitment to sustainable growth and leadership in the fresh food industry. With a strong foothold across India and the GCC, and expansion into additional international markets on the horizon, the company is now set for a significant phase of global scaling.
