Rajiv Singh has been appointed as Creative Head at Idiotic Media.
In this role, he will lead the agency’s creative vision and strengthen its content offerings, focusing on driving high-impact digital storytelling, expanding the agency's creative capabilities, and building culturally relevant social media campaigns for partner brands.
Singh brings 12 years of experience across advertising, media and production. Prior to joining Idiotic Media, he worked with several agencies and media organisations, including The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions. Throughout his career, he has driven creative mandates for leading global and domestic brands, including PepsiCo, Netflix, Jio, Hotstar, SonyLIV, and Tata Brands.
Specialising in multi-medium content distribution, Singh has also developed and written web shows and other intellectual properties (IPs) for OTT platforms.
Commenting on his new role, Singh said, "As Creative Head, I want to sharpen the creative expertise of Idiotic Media and elevate our creative output not just in terms of thinking, but in execution as well. I intend to essentially tap into the pulse of Gen Z, who live on social media 24/7, understand how they view the world, and build a culture of ideas that genuinely stick with today’s audience. My aim is to build and strengthen the creative and social muscle of the organisation.”
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