IGP has released a new advertisement as part of its ongoing ‘Amazing Gifts, Samay Par’ campaign. The film presents a birthday celebration set in a stylised gangster-noir environment, highlighting the company’s focus on timely gift delivery.
The advertisement begins with a blindfolded man being led into a dimly lit room by individuals dressed in trench coats. A box is placed in front of him, creating a scene reminiscent of a ransom exchange. The tension is broken when the box opens to reveal a birthday cake from IGP.
The film then transitions into a birthday surprise arranged by a group of friends. The central character’s initial panic turns into confusion, followed by amusement. The advertisement aims to convey the brand’s promise of delivering gifts, particularly cakes, at the right moment.
“Birthdays are among the most personal and joy-filled occasions in our lives, and the right gift, delivered at the right time, can make that day truly unforgettable,“ said Tarun Joshi, Founder & CEO of IGP. “At IGP, we’ve built our brand around this very promise: making every celebration feel special with timely, thoughtful gifts. With over 2 million cakes delivered each year, we understand what these moments mean to people.”
The campaign reinforces IGP’s delivery commitment of fresh cakes within 30 minutes, aligning with its focus on punctual service.
