When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
Claiming the 50th spot is IGP and Talented’s ‘Amazing Gifts, Samay Par’ ad—a brilliant introduction to a campaign that’s all about gifting on point. Conceptualised by Talented and brought to life by First December Films, the campaign unfolds through nine quirky films, kicking off with this hero piece. The shorties that follow each dive into specific gifting occasions, making sure there’s something for everyone.
What makes it special? Well, when your brand ambassador is Time itself, you’re already making waves. This campaign tackles the age-old gifting struggle (pun intended) with flair. Directed by Shivang Monga, the film captures the ebb and flow of time across eras, from prehistoric caves to futuristic robots. It’s a visual treat with a timeless message: great gifts arrive right on time.
Conceptualised by Leena Gupta, Founding Member & Creative at Talented Agency, the campaign combines humour with relatability, spotlighting IGP's expansive selection of unique, thoughtful gifts and convenient delivery services. It resonates with the audiences by giving a retro twist, spanning across eras like the Ice Age, to the modern problems of gifting.
With storytelling this bold and creative, it’s no wonder this campaign made it to the Hall of Fame!
