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IGP.com has launched its latest Diwali ad film as part of the ‘Amazing Gifts, Samay Par’ campaign, playfully showcasing the significance of timely gifting during the festive season. Set in a whimsical pre-medieval royal court, the advertisement revolves around a king who struggles to keep his employees satisfied when the much-anticipated Diwali bonus is delayed.
In a humorous twist, instead of the expected rewards, the king begins tossing ladoos to his amused courtiers, raising the question of whether sweets can substitute for a missed bonus. This clever narrative demonstrates that regardless of an employee's work ethic—be they diligent, lazy, or perpetually on ‘BRB’—IGP offers the perfect gift tailored to each personality. The underlying message is clear: a thoughtful gift can have a lasting impact, and IGP guarantees timely delivery for every occasion.
Tarun Joshi, Founder & CEO of IGP, shared insights on the new release: “Diwali is a festival where official gifting generates more business than personal gifting, and with this ad, we wanted to highlight that through humour and relatability. By bringing in a royal setting, we showcase the significance of rewarding employees. The idea is that appreciation through gifts has always been meaningful, regardless of the time period. At IGP, we understand that the timing of gifts is as important as the thought behind them, which is why our 30-minute and same-day delivery services ensure that your gifts arrive exactly when they’re needed.”
This year, IGP has curated a collection of over 250 premium hampers to enhance the Diwali experience. From beautifully handcrafted décor items such as elegant diyas and delectable ladoos to luxurious hampers and personalised gifts, there is something for everyone. The collection also features unique family hampers, festive gift sets, and corporate gifting options, ensuring that the perfect Diwali gift is available for family, friends, and business associates alike, all delivered on time. Each gift reflects the essence of the festival, bringing joy and brightness to every Diwali celebration.
