The Indian Influencer Governing Council (IIGC) has announced the launch of IIGC Protect, a programme aimed at offering legal and mental health support to content creators.
As part of this initiative, IIGC has partnered with law firm Trilegal as its Legal Knowledge Partner. The collaboration will involve the development of legal primers covering topics such as brand agreements, advertising regulations, intellectual property rights, data privacy, artificial intelligence, and financial regulations relevant to financial influencers. The initiative will also include interactive workshops for influencers to address legal questions directly.
In addition, IIGC Protect has partnered with United We Care x Adayu – A Fortis Group Company as its Exclusive Mental Health Partner. The partnership will provide mental health resources to influencers, including self-assessment tools and Well-being Huddles – webinars where creators can engage with United We Care practitioners.
Yogesh Singh, Senior Partner and Head of Corporate Practice, Trilegal, said, “As the digital economy matures, influencers, brands, and platforms are navigating increasingly complex legal and regulatory landscapes. We support Indian Influencer Council Group (IICG)’s aim to equip all stakeholders (brands and influencers alike) with essential legal knowledge, so that they are able to make informed, and responsible decisions.”
Ritu Mehrotra, Founder and CEO, United We Care, said, “The lives of influencers may appear glamorous, but it comes with unseen emotional and psychological demands. Our partnership with IIGC allows us to extend mental health support into the daily routines of creators, making care accessible, and deeply personal.”
Sahil Chopra, Chairman, Indian Influencer Governing Council, said, “With IIGC Protect, we’re helping influencers navigate the complexities of legal and mental health challenges and by joining hands with Trilegal and United We Care x Adayu - A Fortis Group Company, we will ensure that influencers have access to trusted guidance.”
Dr. Samir Parikh, Director, Department of Mental Health and Behavioural Sciences, Adayu – A Fortis Group Company, said: “Mental Health needs to be prioritised and we all need to come together as equal stake holders to ensure that mental health support is available for everyone. The role of technology in making mental health accessible unlocks the reach.”
IIGC is set to host its next event in Bangalore on 28 June, where sessions dedicated to IIGC Protect will be featured.
