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Insecticides (India) Ltd. (IIL), a prominent player in India's crop protection and nutrition sector, has announced the extension of its collaboration with Bollywood superstar Ajay Devgn as brand ambassador. This move follows a successful market response and underscores a shared commitment to empowering farmers across the nation through innovative agricultural technology.
With a robust sales and marketing team of approximately 500 members and over 1,000 dedicated crop advisors, IIL is set to launch a large-scale campaign this year focused on enhancing farmer productivity and promoting the safe use of crop protection solutions.
Rajesh Aggarwal, Managing Director of Insecticides (India) Limited, expressed enthusiasm about the partnership, “We are excited to continue our collaboration with Mr. Ajay Devgn, whose broad appeal and commitment align with our mission of empowering farmers. The extension of this partnership intends to augment IIL's outreach efforts, particularly in educating farmers about our innovative solutions designed to improve agricultural productivity sustainably, while also raising awareness about the responsible use of crop protection products.”
Last year, IIL unveiled a captivating anthem for its flagship Tractor Brand, which showcased its product range through an engaging mix of music, dance, and information presented in regional languages, celebrating India’s diversity.
This year’s campaign promises to be even more dynamic and aggressive, encouraging farmers to adopt the latest technology for safe and sustainable agricultural practices. As IIL enters a new phase of growth, the company anticipates that its renewed partnership with Mr. Devgn will elevate brand value and strengthen connections with farmers across the country.
