IKEA India has appointed Jessamine Avila as its Chief Marketing Officer (CMO).
In her new role, Avila will be part of IKEA India's Growth and Marketing function, where she will be responsible for shaping the company's marketing direction and strengthening brand relevance as the business expands its presence across physical and digital touchpoints in the country.
Avila brings more than two decades of experience in marketing and brand building, including 12 years with IKEA across global and market roles. During her tenure, she has held leadership positions in Australia and worked with IKEA's global marketing team in Malmö, Sweden.
In India, she will focus on strengthening customer connections and evolving the brand's expression across channels to deliver more consistent and engaging consumer experiences.
Commenting on her appointment, Jessamine Avila said, "Together with the IKEA India team and our agency partners, I look forward to building meaningful communication that strengthens local relevance and brings IKEA closer to everyday life at home."
